Churn revenue loss calculator

Calculate how much revenue churn is costing you.

Use this churn revenue loss calculator to estimate monthly, quarterly, and annual recurring revenue lost to subscriber churn.

Calculator

Measure churn-driven revenue loss

Active subscribers1,800

How many subscribers are currently on an active plan.

Average subscription value$58

Average recurring order value per billing cycle.

Monthly churn rate8%

Percent of subscription revenue lost each month.

$104,400 current monthly subscription revenue

Use this as the baseline when you benchmark churn-reduction opportunities.

8% monthly churn compounds quickly

Even small churn-rate reductions can materially change annual retained revenue.

Use this as your churn benchmark

Once you know the loss number, you can size the upside from retention offers, save flows, and win-back programs.

Once you know what churn costs, break out the two major recovery levers separately: failed payments and cancellation saves.

Model how much failed renewal revenue you can recover.

Model how much cancellation revenue you can keep with save flows.